Rohrer uses water-based coatings that are non-toxic (0% VOC emissions).
Putting the Foot Petals product on display.
In 2003, Foot Petals, LLC went through a re-branding initiative to coincide with its “comfortably chic” image. As the popularity of the product soared and demand increased in stores, the company recognized that customers were tearing into packages to experience the product before purchase. The boxes were being damaged, often rendering the product unsaleable. This destruction had the potential to ruin their bottom line, as well as their brand image.
Foot Petals contacted Rohrer Corporation to create new packaging for the designer shoe cushion product line and gift sets. Using a mock-up, Rohrer engineered a model with a thermoformed blister package and exterior carton complete with specific product hang holes for displaying in department stores and specialty boutiques.
“[Rohrer] worked with us on specific sizes, measurements, and fixture specifications for different retailers,” said Susan Berberian, Art Director with Foot Petals, LLC. “They even did the printing.”
With the new, see-through design, customers can appreciate the actual merchandise contained inside (the shape, the colors, and the size) without opening. The package is engineered for hanging displays or for placement in bins without losing the integrity of the box or the product. A thermoformed blister encases the product, preventing access in retail locations and the possibility of damage or theft.
Once the new packaging was implemented and available in the stores, sales increased dramatically; at least 40% in department stores.
“The new packaging improved the way our customer saw our product.”
“Using Rohrer was a lot easier and less expensive, and incredibly efficient given the location of their Chicago facility to our warehouse. Foot Petals is incredibly satisfied with Rohrer. They work fast and we’re always on the same page,” said Berberian. Rohrer processes the Foot Petals orders in multiple combo runs for a streamlined, quick process, which is also cost-effective for mass production and incredibly efficient. This method also saved the company money on shipping.
Foot Petals offers solutions to its customers for foot care and comfort products. To maintain that valuable image, they looked to Rohrer Corporation for a solution to their packaging problem. Rohrer took the shoe cushion company from a mangled package to a showcase-worthy product.