What Does Your Packaging Partner Need to Know About Brand Alignment?

In-store, face-to-face with the consumer, product packaging is the most influential way to communicate your brand. So keeping your packaging aligned with the brand should be a dominant goal. And your packaging partner plays a significant role in getting it right. The key is creating a unified, easily identifiable persona for customers to identify with. […]

Is Your Packaging Meeting Club Store Requirements?

Club stores go to great lengths to know their customers. They collect demographic information then add sales data to determine interest in new products. That data indicates that, though buying in bulk produces cost savings for them, club store members are also driven by a concern for the environment. They tend to be vigilant about […]

Rohrer Acquires CardPak

Rohrer Corporation has announced the acquisition of CardPak Inc, based in Solon, OH on July 18, 2016. The acquisition of CardPak increases Rohrer’s presence as a leader in the packaging industry by adding expanded printing, coating, and thermoforming capabilities.