Rohrer and Nasacort® Win AmeriStar Award
Nasacort® broke the OTC/Pharmaceutical package mold with a unique design that met the specific requirements of the pharmaceutical industry, while simultaneously driving the Nasacort® brand. After the launch of the new package, this previously prescription-only product experienced increased market share and skyrocketing sales.
5 Ways Thermoformed Packaging Can Do “More with Less”
Thermoformed packaging can do “more with less” in a number of fundamentally beneficial ways. Squeezing more out of a package design considers all the goals a package is trying to achieve. Here are five ways that thermoformed packages can do more. 1. SKU Rationalization Simply said, this means reducing the number of packaging “footprints” for […]
Why Speed-To-Market Is a “Must-Have” for Successful Packaging
According to Forbes, “Accelerating the growth of innovation in emerging industries—the speed to market of potentially game-changing products and technologies—is vital to long-term economic competitiveness. In fact, being able to design and manufacture high-potential products quickly is critical to revitalizing manufacturing in the United States.” What does decreased speed to market mean to brand owners? […]
How Critical is Material Selection to the Success of Your Package?
Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and draws shopper attention, it’s doing its job. On the minus side, if it takes a grenade to get the product out of the package, it’s doing you harm. What […]
How to Solve Problems with Secondary-Use Packaging
In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness around the world? Yes, it was that Heineken. And yes, they were large beer bottles designed to become building blocks for low-cost housing. So, what if your packaging could have […]
Is it Possible to Define Innovative Packaging?
One way to describe innovation is creating something that fills a need—or solves a problem—that no one could solve before. The best innovative products or packages fulfill a need that people didn’t even realize they had. Of course, there are differing levels of innovation. One might consider innovative a package that successfully bucks retail category […]
How to Design Your Packaging for the Right Channel
It’s incredible how many brands still launch packaging that’s designed to stand out on shelf but that is hard to identify on a phone screen. Or how about package design with lots of complex details that simply get lost online? Things are changing fast in retail channels. And when it comes to physical arena, the […]
Top Five Reasons Why You Need to Attend PACK EXPO 2016
Where else are you going to get up close and personal with the hottest technologies in packaging? At PACK EXPO International, you’ll see how packaging solutions work in over 40 different vertical industries, as well as build relationships with the thinkers and innovators who can translate retail channels, create consumer “wow” moments, and help your […]
What Does Your Packaging Partner Need to Know About Brand Alignment?
In-store, face-to-face with the consumer, product packaging is the most influential way to communicate your brand. So keeping your packaging aligned with the brand should be a dominant goal. And your packaging partner plays a significant role in getting it right. The key is creating a unified, easily identifiable persona for customers to identify with. […]
Is Your Packaging Meeting Club Store Requirements?
Club stores go to great lengths to know their customers. They collect demographic information then add sales data to determine interest in new products. That data indicates that, though buying in bulk produces cost savings for them, club store members are also driven by a concern for the environment. They tend to be vigilant about […]
