Carded packaging includes any package that holds a product against a stiff paperboard backing. Blister cards are most commonly attached to a thermoformed plastic blister, but can also be held together with a plastic film or a mechanical attachment.

Benefits of Blister Cards

Blister Card
  • Branding Ability – It’s about attracting consumer’s attention and keeping it. Through high-quality printing and the ability to add decorations, carded packaging is an effective way to promote your brand as well as provide your consumers with more information about your product.
  • Cost Effective – Cheaper than an all plastic package, paperboard provides a reasonably priced packaging solution. Rohrer customers can save even more through our ezCombo™ program.
  • Versatility – A Whether it’s a blister, clamshell, bag, or pouch, a card is required to complete your package. But, a paperboard card isn’t a necessary evil. The card provides stability to the package, can include a hang hole, and is a strategic way to promote your brand.

Types of Carded Packaging

  • Single-Seal Blister Card – Available in a variety of seal types, a single-seal is coated and heat-sealed to a thermoformed blister part. Is also available in tear-resistant material. Seal coating can be applied to the face or the back, depending on package requirements.
  • Trapped Blister Card – The preferred packaging style of club stores, this card type consists of one hinged or two separate, sealed cards, with a die cut to trap a blister flange between the two sides when sealed. Fluting the cards will increase the package’s sturdiness.
  • Fold-Over Blister Card – A hinged card that can either be sealed to create a trapped blister or to create a book cover effect for the front of the package, allowing for maximum billboard space.
  • Skin Board – A cost-effective alternative to clamshells and blister packaging, skin packaging is created by placing the product on a rigid paperboard backing, and covering it with a fitted transparent film.
  • Insert Cards – Printed cards that are non-heat sealable. Most often found in clamshell packaging.
  • Header Cards – a folded card that fits over the opening of a bag or pouch. Most commonly used in hang hook displays, card can be attached via staples or adhesives.

Printing and Decorating

Print Color Gamut
  • Process +™ – It’s about getting you the marketing “pop” that your product needs in a format that makes sense for your business and your budget. That’s the essence of what Process +™ is all about. This revolutionary technology enables us to reproduce your brand colors using a fixed ink set consisting of 7 colors (CMYK+OGV). The addition of orange, green and violet (OGV) inks expand the gamut and more accurately reproduces Pantone colors vs. traditional CMYK.
  • rFoil™ – Transform your package from ordinary to extraordinary with the dazzling effects of our unique heat-sealable foil. rFoil™ is an in-line cold foil application that is affordable and heat-sealable. Achieve a broad range of high end effects that add dimension to your packaging with the ability to overprint halftones, solids, and process colors.
  • rStructure™ – a textured coating applied in-line directly on top of the inks, that creates a dimensional, embossed look. Use rStructure™ to add a luxurious feel and a whole new level of dimension to your printed package.
  • rTouch™ – The luxurious feel of this finish will enhance the look of your package and increase the perceived value of your brand. Rohrer’s rTouch™ is an in-line soft touch coating used to create a rich velvety texture. Not only do surfaces appear svelte and sophisticated, but the soft feel adds an upscale tactile element to your package.
  • rMetallic™: Powered by Color-Logic – rMetallic™ allows you to develop impressive, consistent packaging with an incredible metallic finish. As many as 250 different metallic colors can be produced easily with the use of just five inks and without the expense on specialty materials or off-line processes. Rohrer is a licensed reseller of the Color-Logic Software.