Pentel Arts Goes for the Gold with a Winning Look

All that glitters is not gold, but it sure catches your eye… especially on a store shelf. In fact, the Foil Stamping and Embossing Association (FSEA) conducted an independent study on how foil-enhanced packaging affects consumer behavior. They found that foil-embellished packaging rated 80% better than non-foiled products in general appeal, perceived quality and brand […]