Retail Success Stories: Club Stores
Costco released their earnings report earlier this month, leading to an all-time high stock valuation (over $207 per share). Costco’s net sales increased by 12% year-over-year with membership growth of 14%. Forbes contributor Barbara E. Kahn reported on Retail Winners and Losers last week, and named Costco as one of the big winners. She demonstrates […]
The Smarter Route to Walmart Shelves is Through Sustainable Packaging
Your new brand has been greenlit for Walmart! As a first-time supplier to the mega-retail giant, you’ve done all the right things to sell your brand to the Walmart power buyers. And that takes marketing smarts. Congratulations! But now you need packaging smarts. How do you package your product to fast-track its route to Walmart’s […]
Learn the Five Steps to Designing Successful Package Innovation
My family and I watched “Mr. Mom” for movie night this week. You remember – When Dad, Michael Keaton, loses his job, he and stay-at-home Mom, Teri Garr, race to get new jobs. Mom gets hers first at an advertising agency, and Dad stays home as a hilarious “Mr. Mom.” Early in the movie, Teri […]
How to Design Your Packaging for the Right Channel
It’s incredible how many brands still launch packaging that’s designed to stand out on shelf but that is hard to identify on a phone screen. Or how about package design with lots of complex details that simply get lost online? Things are changing fast in retail channels. And when it comes to physical arena, the […]
Is There an Ideal Club Store Package?
You are excited by the opportunity to sell in club stores, and have surveyed the environment. You have walked store aisles to see how others package their products, while thinking about your own brand. You’ve seen a wide variety of packaging, from bag-in-box cereal to food and beverage products in standup pouches, cans and multipacked […]
Is Your Packaging Meeting Club Store Requirements?
Club stores go to great lengths to know their customers. They collect demographic information then add sales data to determine interest in new products. That data indicates that, though buying in bulk produces cost savings for them, club store members are also driven by a concern for the environment. They tend to be vigilant about […]
The One Thing to Look for in a Club Store Packaging Supplier
When you enter the club store market, you will be investing in a potentially advantageous market. Nothing will ensure your success more than a packaging partner who has experience in packaging for the club store channel and the production capabilities to deliver for you. A Different Kind of Package Club stores have very specific and […]
