Questions to Ask Your Packaging Partner
What Makes a Good Match? If you’re new to the packaging industry, the whole process may seem rather intimidating. Wouldn’t it be wonderful if we had Tinder® or another dating app to find a great packaging partner? Ask a few questions and find one that provides the right services to get your new product in […]
What Does Your Packaging Partner Need to Know About Brand Alignment?
In-store, face-to-face with the consumer, product packaging is the most influential way to communicate your brand. So keeping your packaging aligned with the brand should be a dominant goal. And your packaging partner plays a significant role in getting it right. The key is creating a unified, easily identifiable persona for customers to identify with. […]
Is There an Ideal Club Store Package?
You are excited by the opportunity to sell in club stores, and have surveyed the environment. You have walked store aisles to see how others package their products, while thinking about your own brand. You’ve seen a wide variety of packaging, from bag-in-box cereal to food and beverage products in standup pouches, cans and multipacked […]
Is Your Packaging Meeting Club Store Requirements?
Club stores go to great lengths to know their customers. They collect demographic information then add sales data to determine interest in new products. That data indicates that, though buying in bulk produces cost savings for them, club store members are also driven by a concern for the environment. They tend to be vigilant about […]
The One Thing to Look for in a Club Store Packaging Supplier
When you enter the club store market, you will be investing in a potentially advantageous market. Nothing will ensure your success more than a packaging partner who has experience in packaging for the club store channel and the production capabilities to deliver for you. A Different Kind of Package Club stores have very specific and […]
Struggling to Bring Your Product to Market? Cut Entry Costs with Blister Packaging
Retailers are demanding lower prices, smaller packaging footprints and more space in their planograms. Sales teams are looking for more incentives to entice retailers. And you want to be bold and aggressive, enter new markets and stay a step ahead of new product opportunities. How do you stand a chance at achieving all of this? […]
