Perfect Printing Helps Your Product Stand Out
We’ve all been there. Grocery shopping. Trying to find that one brand of crackers that your kids love as you’re scanning an entire aisle of crackers in the store. There’s one unique package that catches your eye – you’re drawn to the colors, the design, the printing, and the way the brand presents itself on […]
Designing the Perfect Package
You have eight seconds. That’s right. According to a recent Microsoft study, the average consumer’s attention span is eight seconds. Wow! That’s not much time to tell your product story, include your branding message, and encourage shoppers to put your product in the cart. Package Design Considerations At Rohrer, we’ve been helping brands create the […]
Visibility, Versatility, and Security –
All in a Clamshell of a Package.
When I say, “clamshell,” what comes to mind? Do you think of an oyster? That’s exactly what clamshell packaging is – a hinged container that completely surrounds the “pearl” of a product inside. Why is Clamshell Packaging So Popular? Clamshell packaging is popular in the marketplace because it offers several benefits for brands: It’s a Branding […]
Questions to Ask Your Packaging Partner
What Makes a Good Match? If you’re new to the packaging industry, the whole process may seem rather intimidating. Wouldn’t it be wonderful if we had Tinder® or another dating app to find a great packaging partner? Ask a few questions and find one that provides the right services to get your new product in […]
Rohrer is Now a Rhode Islander!
Narragansett Bay. George B. Salter Memorial Grove. Warwick Point Lighthouse. And now, Rohrer Rhode Island. Rohrer is in good company in Warwick, and we are thrilled to extend our packaging solutions to the East coast. We’re in Your Neighborhood Just 60 minutes south of Boston, Rohrer’s new Warwick location can optimize packaging production and help […]
Every Day is a Good Day to
GO GREEN at Rohrer
Rohrer just introduced its new All-Paper Blister and ecoCombo® sustainable packaging solutions. We hope you are inspired to GO GREEN with us. And we wanted you to know that Rohrer is STEPPING UP SUSTAINABILITY EFFORTS every day, not just on Earth Day. Here’s how we’re reducing environmental impact during every step of the packaging process. Designing […]
Sustainable Packaging Provides BIG Benefits for Brands
Let’s face it. Packaging is important. Why? The package is your first interaction with consumers. It’s like the old saying, “You never get a second chance to make a great first impression.” Here at Rohrer, we’ve been in the business of brand packaging for almost 50 years. We want to help you provide the BEST […]
Switching Roles: When Rohrer Became its Own Best Customer
Patti McElligott, Senior Emerging Business Account Manager was handed a major project recently – develop and produce new packaging for a promotional product. That’s big. And a lot was riding on this new design; it was to be the showstopper for sales and marketing efforts. Oh…and one last detail, Patti works for Rohrer. It had […]
Consumers Prefer Sustainable Brands – Are You Doing Enough
In every purchase, brands and consumers must find the middle ground. Successful brands find the balance between what drives a profitable company and what inspires consumers to buy their products. For example, virtually every brand wants to offer sustainable choices, but concerns about function and cost have been in the way. Now more than ever, […]
Packaging Tricks for Your Growing Brand
When your brand starts expanding product sales to a variety of channels, different packaging styles may be required. One retailer might want to sell your product in bulk, another in a multi-pack, while a club store will want to merchandise your product in a large quantity or assortment. Having the opportunity to sell your product […]
